Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Generation Z, also known as ‘Gen Z’, is a demographic cohort following Generation Y, or ‘Millennials’. Born between 1996 and 2010, this generation has been raised in a world dominated by technology and the internet. As such, their influence on digital trends and online culture is substantial.
Gen Z are digital natives; they have never known a world without smartphones, social media or on-demand entertainment. This constant connection to the digital world shapes their perceptions, decisions and interactions. They are more comfortable with tech-based solutions than any previous generation.
Not only are they consumers of digital content, but they are creators as well. Many Gen Z individuals express themselves through creating and sharing content online – from YouTube videos to Instagram stories to TikTok dances.
This generation’s fluency in technology and online communication makes them valuable assets in today’s workforce. Businesses are recognizing the need to understand and cater to this digitally savvy group not just as customers but also as employees.
Their comfort with discussing social issues online has led to a rise in activism among Gen Z. They use platforms like Twitter and Instagram to raise awareness about causes they care about, from climate change to racial equality. Their ability to mobilize through social media is unparalleled.
As we move further into the digital age, it’s clear that Gen Z will continue to shape our world – both online and off. Their influence extends beyond their numbers; their comfort with technology coupled with their passion for social change makes them a force to be reckoned with.
