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The Rising Influence of Gen Z in the Digital World

Generation Z, also known as ‘Gen Z’, is a demographic cohort following Generation Y, or ‘Millennials’. Born between 1996 and 2010, this generation has been raised in a world dominated by technology and the internet. As such, their influence on digital trends and online culture is substantial.

Gen Z are digital natives; they have never known a world without smartphones, social media or on-demand entertainment. This constant connection to the digital world shapes their perceptions, decisions and interactions. They are more comfortable with tech-based solutions than any previous generation.

Not only are they consumers of digital content, but they are creators as well. Many Gen Z individuals express themselves through creating and sharing content online – from YouTube videos to Instagram stories to TikTok dances.

This generation’s fluency in technology and online communication makes them valuable assets in today’s workforce. Businesses are recognizing the need to understand and cater to this digitally savvy group not just as customers but also as employees.

Their comfort with discussing social issues online has led to a rise in activism among Gen Z. They use platforms like Twitter and Instagram to raise awareness about causes they care about, from climate change to racial equality. Their ability to mobilize through social media is unparalleled.

As we move further into the digital age, it’s clear that Gen Z will continue to shape our world – both online and off. Their influence extends beyond their numbers; their comfort with technology coupled with their passion for social change makes them a force to be reckoned with.


Gerard is a distinguished individual with a passion for the written word. With a Bachelor's degree in English Literature from the University of Sydney and a Master's in Creative Writing from the University of Melbourne, he has a firm grounding in the classics as well as a modern take on storytelling.

Gerard's career began in journalism, where he honed his skills in research and narrative, eventually transitioning into blogging to share his insights on a more personal platform. His blog, "Illusions of Wisdom", has become a popular source of commentary on a variety of topics, ranging from contemporary literature to societal observations, all infused with his signature wit and thoughtful analysis.

A man of eclectic tastes, Gerard is an avid collector of vintage typewriters, finding the mechanical beauty and history of each piece fascinating. When he's not clacking away at the keys of his latest find, he indulges in his love for nature through gardening. His backyard is a testament to this passion, with an array of native Australian plants that not only thrive in the local climate but also attract a variety of birdlife, which Gerard takes great joy in observing.

Gerard is also a keen traveller, having ventured across continents to explore different cultures and their stories. This love for exploration is not limited to the physical world; he's equally comfortable diving into the digital realm, where he engages with fellow enthusiasts in discussions about the intersection of technology and literature.

In his downtime, Gerard is an amateur chess player and enjoys the strategic depth of the game. He also finds solace in the calming strokes of watercolour painting, a hobby that complements his writing by allowing him to express himself in a burst of colour.

Through his blog, Gerard continues to inspire his readers, encouraging them to find beauty in the mundane and to always remain curious about the world around them.

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