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The Rise of Veganism in Australia

Over the past decade, there has been a significant shift in dietary habits worldwide. Among these changes, one trend that has gained considerable attention is veganism. In particular, Australia has witnessed an extraordinary surge in the number of people adopting this lifestyle. This article explores the rise of veganism in Australia, focusing on its contributing factors and implications for society.

The Growth of Veganism

Veganism is not merely a diet; it’s a lifestyle choice that seeks to exclude all forms of exploitation and cruelty to animals for food, clothing or any other purpose. According to Roy Morgan Research, the number of Australians identifying as vegans has increased by over 90% since 2016. As per their data from 2019, nearly 2.5 million Australians are now living either completely vegetarian or vegan lifestyles.

Driving Factors Behind Veganism’s Popularity

The reasons behind this dramatic increase are multifaceted. A growing awareness about animal rights issues, environmental concerns related to meat production and health benefits associated with plant-based diets have all contributed significantly to this trend.

Animal Rights Awareness

Australians are increasingly aware of animal rights issues due to widespread access to information through social media platforms and documentaries like ‘Cowspiracy’ and ‘Forks Over Knives’. These resources expose the harsh realities faced by animals in various industries, prompting many individuals to adopt a vegan lifestyle out of empathy and compassion for animals.

Environmental Concerns

The meat industry is a major contributor to greenhouse gas emissions, deforestation and water pollution. Many Australians are choosing veganism as a way to reduce their environmental footprint. According to research conducted by Oxford University, switching to a plant-based diet could reduce an individual’s carbon footprint from food by up to 73%.

Health Benefits

A plant-based diet is often associated with numerous health benefits including lower cholesterol levels, reduced risk of heart disease and diabetes, and improved weight management. These potential health benefits have led many Australians to adopt a vegan lifestyle for their personal well-being.

The Impact on Australian Society

The rise of veganism has had a profound impact on various aspects of Australian society. It has influenced the food industry, societal norms and attitudes, and even legislation.

Food Industry

With the growing demand for vegan products, many restaurants and supermarkets in Australia now offer a wide range of vegan options. This includes everything from meat substitutes to dairy-free alternatives. According to IBISWorld, the vegan product market in Australia is predicted to reach AUD$215 million by 2020.

Societal Norms and Attitudes

The increase in veganism has also changed societal norms and attitudes towards animal rights and environmental issues. More people are now questioning the ethics of consuming animal products and recognising the environmental implications of their dietary choices.


Vegan activism has led to changes in legislation as well. For instance, laws have been introduced that improve animal welfare standards in farming practices. Additionally, there have been calls for clearer labelling of vegan products to avoid consumer confusion.

The Future of Veganism in Australia

As more Australians become aware of the ethical, environmental and health implications associated with consuming animal products, it’s likely that this trend will continue its upward trajectory. The future looks promising for veganism in Australia as it moves from being a niche lifestyle choice to becoming mainstream.

In conclusion, the rise of veganism in Australia is a reflection of a global trend towards more conscious and sustainable living. It’s a movement that challenges traditional norms and encourages individuals to reconsider their dietary choices for the benefit of animals, the environment, and their own health.


Gerard is a distinguished individual with a passion for the written word. With a Bachelor's degree in English Literature from the University of Sydney and a Master's in Creative Writing from the University of Melbourne, he has a firm grounding in the classics as well as a modern take on storytelling.

Gerard's career began in journalism, where he honed his skills in research and narrative, eventually transitioning into blogging to share his insights on a more personal platform. His blog, "Illusions of Wisdom", has become a popular source of commentary on a variety of topics, ranging from contemporary literature to societal observations, all infused with his signature wit and thoughtful analysis.

A man of eclectic tastes, Gerard is an avid collector of vintage typewriters, finding the mechanical beauty and history of each piece fascinating. When he's not clacking away at the keys of his latest find, he indulges in his love for nature through gardening. His backyard is a testament to this passion, with an array of native Australian plants that not only thrive in the local climate but also attract a variety of birdlife, which Gerard takes great joy in observing.

Gerard is also a keen traveller, having ventured across continents to explore different cultures and their stories. This love for exploration is not limited to the physical world; he's equally comfortable diving into the digital realm, where he engages with fellow enthusiasts in discussions about the intersection of technology and literature.

In his downtime, Gerard is an amateur chess player and enjoys the strategic depth of the game. He also finds solace in the calming strokes of watercolour painting, a hobby that complements his writing by allowing him to express himself in a burst of colour.

Through his blog, Gerard continues to inspire his readers, encouraging them to find beauty in the mundane and to always remain curious about the world around them.

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